Clarity in strategy. Precision at retail.
We help food & beverage brands commercialize, scale, and win at the shelf, from market strategy to retail execution.
VISION
Who We Are
Shelf Access is a route-to-market and commercialization consultancy for emerging and mid-size CPG brands. We guide founders and manufacturers through the complex U.S. retail landscape with clear strategy, actionable plans, and hands-on execution support.
Success in CPG isn’t just about having a great product, it’s about knowing how to get it on the shelf, keep it there, and turn placement into velocity. We help brands align strategy and execution so they can grow with confidence.
OUR PRODUCT
WHAT WE DO
Commercialization Strategy
1
We evaluate your product, positioning, pricing, and competitive landscape to build a commercialization plan tailored to the right channels and the right banners.
2
Route-to-Market Development
We design the full RTM strategy, including distributors, consolidators, brokers, and logistics partners, ensuring your product can reach the retailers that matter most.
3
Retail Selling & Buyer-Ready Materials
From sell-in decks to product specs, TI-HI, case pack optimization, and retailer requirements, we prepare you to present like a seasoned brand.
4
Distributor & Broker Management
We help you onboard, communicate with, and manage the partners who move your product. Clear expectations, efficient communication, and accountability are key.
5
Pricing Architecture & Trade Strategy
We build margin ladders, promotional calendars, and pricing strategies that work for both your business and your retail partners.
6
Execution at Shelf
Distribution doesn’t end with authorization. We guide merchandising, in-store programs, performance tracking, and the actions that build velocity.
WHY SHELF ACCESS
WHO WE HELP
Founders & Emerging Brands
You have a great product. We give you the roadmap, structure, and sell-in materials to get retail-ready.
International Manufacturers Entering the U.S.
We translate your product’s potential into a U.S. retail strategy, including compliance, packaging, pricing, and channel selection.
Growing CPG Brands
If you’re scaling distribution or expanding into new regions, we provide the commercialization framework to accelerate sustainable growth.
OUR APPROACH
Assess the Opportunity
We analyze your brand, category, competitive set, and operational capabilities.
Build the Roadmap
Clear recommendations on channels, banners, partners, pricing, and sequencing.
Execute With Precision
We support sales readiness, outreach, and partner negotiations.
Track, Optimize, Expand
Velocity, scaling opportunities, and strategic adjustments to keep growth on track.
WHY SHELF ACCESS
- 15 years of U.S. retail and CPG commercialization experience
- Deep understanding of grocery, natural, convenience, and food service channels
- Proven track record in building distributor networks
- Practical, real-world insights, not theoretical strategy
- Bilingual support (English/Spanish)
- A partner who’s been on both sides: brand, distributor, and retail pitch rooms